How to spread a mashup & get it out to the world

This was taken from a thread on GYBO, hence the posted format.

djmif says:
Well, the only two sites i'm posting on is GYBO and a Danish mash up site called clubfm.dk. I was recently played in a program called Monkeybusiness on the Danish national radio, but the program ended this week. So my question is, if you know any radio programs, or DJs, or TV stations, or Other sites.. where I could publish my stuff to the world?


 

manriki says:
Back in 2003 and 2004 I posted a lot of my tracks on fan-sites. It was fun reading those flaming comments: if you think GYBO-comments can be hard and narrow-minded, you really should try a Britney fan-site...

Another option are DJ forums. But be careful: most of them are dedicated/limited to certain styles and the people there are not really open to other stuff...

Make sure your own site is search-engine-friendly so that it gets a high ranking and appears on the first page(s) of a search.

The easiest way is to make a real killer-tune and post it just here (www.gybo.org). It then will be picked up automatically by blog sites, radio producers, etc ... and spread around the world. There's only one problem: making that kind of tune isn't easy at all...


 

grafyte says:
I've recently sent a bunch of stuff to XFM - well actually just the DJ James Hyman - but this was more by chance. he emailed a forthcoming DJ-mix list for the coming month or two - and I replied to ask him about whether he'd play my mix. I forwarded him a link to it - he downloaded, listened and enjoyed. As a result he asked me to post him more of my mixes - which has been done - and as a result he's started playing one or two of my tracks & I was featured alongside Basement Jaxx the other week.

So - XFM tend to be fairly open - I guess in particular James Hyman with his "The Rinse" show. Might be worth posting something to him - although half of his show is more mix orientated, so single bootlegs might not be quite what he's after. - details available if you jump on to www.xfm.co.uk - London - then search for The Rinse. Alternatively search for "green bandana" promotions - this is his company in London.

--

You could try the message boards of the original artist as mentioned - but people don't take to kindly to you signing up for a single self-promotion post - and most boards will remove your post - or at the very least make some snidely comments and ask you to kindly bugger off. That's if they even download the tune.

--

I've tried handing CDs to DJs, but more often than not - this is a waste of a good CD. Those who grace the decks, tend to think they are the definitive source for musical knowledge, and a 'punter' handing them music to play is sacrilege. - I know this is a generalisation, and some of us here are more than open to a chat and a swap of music when DJing, but considering the fact that just about everybody's a bloody DJ these days (it's the new web designer - and heck... i'm both!) - then there's always going to be a bastard somewhere behind the decks, and chances are he's the one you'll choose to approach un-knowingly.

--

BBC Radio 1, in the UK play the odd bootleg, but from what I gather it's mostly the real quirky ones that they can have a chuckle, or a gasp at, as opposed to perhaps one that is technically good, and sounds brilliant. I could be wrong on this though - I don't listen to much radio these days.

--

Internet Radio is a start for you if you don't fancy regular radio. It's less pressured, and because there's a lower listener-base there's usually more incline to play off-beat and irregular musical choices. - a good place to start is GYBO - a lot of us here have radio stations on the net (and also in the real world) so ask around and you might get some airplay if your stuff is decent enough.

--

A post here on the board will be a definite good place to start - if your track is good - it will be picked up and publicised in blogs, and on other sites. You should really watch for direct-linking to the tracks though, if you're stuffed for bandwidth or running low. Your success might pay it's toll.

--

If you DJ yourself - play your own tracks out. It's shameless self-promotion, but if it gets a good reaction, then it's all good. plus your crowd get to hear something unique.

Speak to the DJs on here and post out CDs if you need to - if we can play your stuff it's even more exposure.

--

For that really sheltered option - you could just play them for your mates. Somebody's bound to have an opinion, and hopefully because your all friends, there will be no holds barred on the slating or advice. Either that or everyone will like it to save the bother of arguments, or having to hear it again.

Even this could generate some interest - your mates might spread the word, or send your tracks to their other friends, and if it's a good track - it can go a long way in a short time. You might find that somebody who knows somebody you know might have a vinyl cutter or access to a CD manufacturer or something - then you can print yourself up some copies to hand out and post round.

--

I guess the best thing is to say that if you produce a good bootleg - you won't have to worry too much about promotion, because it'll promote its self. A good tune won't go unmissed and then it's merely a case of waiting, and maybe giving it a little helping hand.

Hope that helps in some capacity - even if most of it's utter bollocks!

Alex

P.S. Also just found something on (the legend that is...) Banksy's website that will inspire you to do your bootlegs to the highest degree - regardless of your search for fame...

"The time of getting fame for your name on its own is over. Artwork that is only about wanting to be famous will never make you famous. Any fame is a by-product of making something that means something.

You don't go to a restaurant and order a meal because you want to have a shit. "


Somewhat prolific, and certainly inspired me to have a good think.
 


 

matt cutupboy says:
Fantastic tho the internet is for this stuff and all the advice here^^^ is really good, I'd urge people not to forget to good old fashioned "real" radio... Every city / area in the country has got half decent radio stations that usually have a couple of djs amenable to playing mash-ups, especially more commercial ones ... these people are easy to track down and if u can get some of them giving ur stuff heavy support its certainly one way to raise ur profile...... obviously this tactic is best used in conjunction with all the web bizz.

Galaxy FM have a number of operations around the country, that's as good a place to start as any IMO.

http://www.galaxyfm.co.uk/


 

grafyte says:
What you should also remember djmif - is that wherever you promote your stuff, there will always be mixed opinions. There's always somebody who won't enjoy your stuff - so don't be disheartened when you don't get airplay or appreciation from everyone.

The more you work at it the more feedback and promotion you'll get.
 


 

Deep Disco Force says:
Hi

Also, you could look at getting a vinyl release. If you get together with a few other people to do an LP and share the costs it can work out not too costly.
 


 

cheekyboy says:
in my experience - send out some CD's and hope for the best - also might help if you give some info that will enlighten them - Details of your radio plays, websites that have featured your work etc. etc. Best place to start is right here though - a lot of people look on here that have stations and sites and the advice you get is second to none - most of the people on here really do know what they are talking about when it comes to music & production, especially the ones that have been here a while!
 


 

tbc says:
I know it's a bit self-promo but don't forget the podcasters...they LOVE the mashups, and there are many mashup podcasts out there:


MakeSomeNoise - by our very own Churchill
Dancecast by DJJay-R - of GYBO also; dance orientated booties!
Mashup Podcast from Ross (TBR) - still going but he puts them out when he has time
Radio Clash - me! I play all sorts, including a specialism in mashups, interviews etc. Can't guarantee to play everything but I do give submitted tunes a listen.


There's loads more - they're just the ones off my head I listen to regularly (rather than ones I listen to when off my head )

As it's fairly new podcasting is quite incestuous - a lot of podcasters listen to podcasts, so it's not just the audience exposure, it can be a domino effect...also quite a few DJs/radio/old meeja ppl also listen in too...you'd be surprised.


 

Mr Fab says:
The inter-web is a harsh place once you get outside the cozy confines of GYBO, but there are a couple of receptive fan sites: beastieboys.com site has a "Remixes" section on their message board just for mashups and remixes, and, would you believe, the Butthole Surfers site - they're such a bunch of drug-addled wackos they're quite open to brave new worlds of music.

American radio that's mashup friendly: WFMU (New York area), especially Irwin's popular show, and KXLU Los Angeles, CA. And DJ Muggs' syndicated show, called "Mashup Radio" or somesuch clever title. Otherwise, plenty of radio djs are already on here, checking out the tunes.
 


 

 

Pilchard says:
Answer to original query-
make a really good one.


 

artyfufkin says:
1. Have plenty of bandwidth ready
2. Post the best bootleg you can make on gybo

If that doesn't work, repeat step 2 until it does.


 

DJGracie says:
"The time of getting fame for your name on its own is over. Artwork that is only about wanting to be famous will never make you famous. Any fame is a by-product of making something that means something.

You don't go to a restaurant and order a meal because you want to have a shit. "

I couldn't have put it better!!

My passion for mixing is just that, a passion. I mix for a feeling, a mood, creative licence, a political statement, whatever I feel at the moment.

Mind you, I am not going to say no if some one loves my work, or conversely if they think it is shit....the best compliment is recognition of your art, but the meaning behind your art will be what you put into it. If you want commercial acceptance, then make it with that in mind. Make it glossy and commercial and send it to everybody and their mother. If you want to make a statement, fleeting or otherwise, do the same. Understand that both those tracks will be different and emote a different feeling.

(Cue inspirational music here)

We, as mixers, dj's, producers, whatever you call yourself, have the power to influence people and tell them how we feel and see the world in a moment. We tell our story and in my case, to anyone that will listen. Music has the power to move people, make them laugh, cry, love and most importantly think.

(Steps off soapbox)

Thanks for the opportunity to spew forth some verbal discharge (to reiterate the quote above)

DJ Gracie


 

Rocco says:
As a radio DJ at a University of Oregon's Campus Radio 88.1 FM http://www.kwvaradio.org/ I jump at the chance to share creative creations from mash artists "mashers". If I find something I enjoy, I often ask (email) the "masher" if I may play it on the air. (The station pays a yearly fee to use copyrighted music and the way I figure a mashup just has a few extra songs combined into one). If the mash artist has a web page (myspace still seems to be a good free way to host a profile) I talk about that when I play "their" song. Our on air coverage is rather small but we have a pretty good following through our webstream. It's not much but we've helped to get the word out about a lot of acts/dj's/bands over the years. College radio is a great way to get "your" tunes out there and make some new fans and seems to be the new breeding ground for this kind of free form audio. If you are interested please let me know.
 


 

Sam Flanagan says:
This is what I've been doing of late on myspace

1.Get a Music myspace and put 4 of your bootlegs on the player....

2. Go to the artists page that you have used for your bootlegs and post a comment on their profile saying "I have a little remix I've done of one of your songs on my page, check it out if you have the time"

3. Loads of their fans will see your comment and add you as their friend...

4. When you have accepted their 'adds' go to their page and leave a comment saying " Don't know how you found me but I presume it was for the remixes on my page, anyway if your interested I have a few more (then list them)"...

5. If you do this you should spread your boots through myspace and in no time at all people will have added your songs to their profile...

I'm currently doing this with a mix I've done that has 32 tracks in it (the link is on my myspace)...I leave a comment with the whole track listing on and it attracts a lot of attention...I've had 100+ adds last week for that reason alone.

Shameless self promotion but it works and you end up with loads of positive comments from people around the world on your myspace + loads of people add your bootlegs to their profile page....


A plus D say:
Another way to get one's bootleg work heard is via our Bootie mashup club nights and website.

Not only do we give out hundreds of 10-track Bootie mash-up CDs every month at our club (which highlight bootlegs and producers from all over the world), but they are an audience of people who love bootlegs, and tend to "spread the word".

We have a targeted mailing list of 2500+ now, which contains bloggers to radio DJs, who post about the tracks and/or spin the tracks out -- from radio stations to podcasts to nightclubs.

We also do a monthly Bootie Top Ten on our website where we post 10 of our favorite tracks available for download.

Also, Bootie tends to book many good bootleg producers to spin a guest spot at the club, people from all over, as a way to highlight various bootleggers and their music.

We do and get a lot of press, so I feel we're another good way to get bootlegs and mashups heard by more people. Bootie is all about getting this style of music heard.